Business of Teaching: Marketing

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Lesson Overview

In this lesson, we explore ways to approach marketing a yoga business.


Become familiar with ways to approach marketing of a yoga business.


Explore ideas for social media and content strategies, including ways to make a teaching bio more effective. Describe strategies for building an email list. Provide an opinion in favor of branding a yoga teaching business, and an opinion against it. Explain ways to describe your “story” effectively. Describe considerations for managing email marketing and ways to build an email list.

Questions Answered Here

  1. What are fundamental ways to effectively approach marketing your business?
  2. Describe an opinion in favor of branding your business, and an opinion against it.
  3. What are some considerations for social media?
  4. Describe the different content strategies recommended for your bio / About Me page vs. other marketing.
  5. What can help to make your bio more effective?
  6. How can you describe “your story” effectively?
  7. What are some considerations for managing your email marketing?
  8. What are some ways to build your email list?

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